Sorry for being quiet for a couple of weeks but we have been really really busy ;) This month we look at Bad Design for web sites
Usibility expert Jacob Nielson on Bad web design
Tip of the month: Google Ananlytics
Inspiration: The Supermarket
Bad Design by Jacob Nielson
Bad web design involves more than just a bad choice of colour and images, bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
Tip of the month: Google Ananlytics According to Dan Forootan, "Google Analytics has become one of the industry's most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting and marketing initiatives." All you have to do is add some basic code to your Web site, and the Google Analytics service will provide important statistics like:
Where your visitors live.
How they arrive—whether from search engines, ads, blogs, or any other source.
Which browser they use.
Which pages they view.
This information then enables you to send carefully targeted, relevant messages to potential customers, and then to track email campaign results like:
The number of visitors generated by your campaign.
The number of pages they visited.
The average time they spent at your Web site.
The percentage of new visitors to your Web site.
The average bounce rate.
In an article at MarketingProfs, Forootan walks you through the process of getting started. It's simple, easy and—best of all—free.